We work with companies large and small, nationally and internationally to help them understand changing consumer preferences and more confidently assess business opportunities and market strategies.
Retail Keynotes and Training
A combination of psychological, retail and marketing education and work experience are the secret sauce in our approach to training whether it is a keynote on the future of retail or training on sales and service, inventory management, store operations, hiring and training, negotiating, buying and everything else retail.
We provide the most up-to-date strategy reviews and competitive solutions from our access to extensive research as well as information from some of the largest corporations in the world.
We specialize in strategic development consulting, action-based learning workshops, and cutting-edge keynotes in the areas of retail, marketing, technology, and leadership.
Bringing It Home - From Ideas To Innovations To Actions
Presentation at the 2016 Running Event in Orlando, FL. Store owners say they get great ideas by attending The Running Event and other conferences, but sometimes struggle with executing what they’ve learned. Bringing it Home: How not to lose the momentum from the conference is a 60-minute session which includes the time for small group work to learn how to create an action plan and act on it. In essence, this session teaches them to prepare an action plan for their return to their stores so the insights and great ideas do not just slip away.
Store Traffic Is Down: Time To Reboot
Presentation at the NSRA 2016 Annual Leadership Conference in San Antonio, TX. Experiential retailing has reached new heights, blurring the lines between hospitality and retail, and physical and digital. New concepts, an amalgam of traditional services, convenience and new options, can help traditional retailers compete with the rise of online shopping.
Experiential retailing is also about deploying analytics to help understand consumers’ shopping behaviors and responding to them in relevant ways, about understanding the impact that technology has in shaping those behaviors, how generations relate to those technologies, and about embracing social and mobile as an extension of your reach and business overall.
Learn what you need to do to meet consumers’ new experience expectations and explore the opportunities that social, mobile, technology and customer data offer to compete in today’s market. And finally learn the key rules to run a sound business.
Retail Study Tour (Dallas-Chicago-Los Angeles) - A Week In Review
Retail Study Tour for Betta Execs and Dealers from Australia. A fully curated experience from the hottest specialty stores, brand stores, chain or department stores to mainstream retail meant to expose our participants to a select group of best practices that we feel will inspire and challenge them to come up with novel ways to run their business.
An in-depth exploration of how retailers are succeeding in the brave new world of retail as well as what they might be missing. Because, we want our participants to see the best but also learn to spot things that are not working and learn what they should avoid.
May You Live In Interesting (Retail) Times - And Interesting Appliance & Furniture Industry Times
Presentation for Betta Execs and Dealers in visit to the US from Australia.
Ready To Get Floored By All The Possibilities?
Presentation at Total Solution Plus Annual Conference in Indian Wells, CA. Join us for an eye opening and inspiring journey into the new consumer expectations and how you can help your customers exceed them.
Do you think you know what your retail customers really need from you and value? Is that a great product? A great price? Efficient service? Training? Advertising dollars? Excellent terms? If only it were that simple! Yes, they do need all of these things. In fact, you have been providing them all along. But something is still missing and it shows - dwindling sales and profits. It is called: inspiration. Inspiration to change, to adapt, to dare to stand out, to think of different ways of doing business. Because, only businesses that dare to change and be different can thrive today and in the future. Learn how you can strengthen your relationship with your customers by inspiring them to change and helping them adapt in order to stay relevant. They will be forever grateful and they will reward you with loyalty, better sales and higher profits.
The Complacency Trap: Don’t Get Caught Doing What Worked Yesterday (When Customers Are Obsessed with What They Want Tomorrow
Keynote at the Society of American Florists Association 2016 Annual Convention in Maui, HI. Evolve or die isn’t just the stuff of biology books — it’s the rule of retail. Consumers want the next best thing even before the last best thing wears out. To ensure you’re playing and winning by these new rules, join internationally known retail consultant and retail trainer James Dion as he details how innovative businesses are changing the game and raising expectations for customers. You’ll leave unable to think the same way about what you’re selling, how you’re selling it — and the story you’re telling to sell it.
Rethink assumptions about social media, ads and technology — before they put your business at risk
Spot evolving opportunities and emerging markets
Leave the session with no fewer than 10 resolutions you can implement right away and that are guaranteed to make you profitable for years to come
New keynotes and workshops addressing on the latest and hottest topics all filled with practical, stimulating and actionable content.
Retail And Consumer Trends
Big Data Analytics
Selling-Marketing To Millennials
Retail And Consumer Trends
Retailers have seen a lot in the last decade or so. First, customers started demanding lower and lower prices, then deals every day, then instant free delivery and no cost returns, and now, they are only coming to a store if we can deliver them an outstanding experience.
Experiential retailing has been around for a long time but it has reached new heights lately blurring the the lines between residential/personal and retail, hospitality and retail, and physical and digital (some call it 'category convergence').
New concepts, an amalgam of traditional services, convenience and new options, are supposed to help traditional retailers compete with the rise of online shopping. ‘By offering services like hair salons, bike repair shops, and restaurants, stores are becoming one-stop-shopping giving customers an experience they can't purchase with a click of their mouse’ explains Urban Outfitters Marketing Manager Tracy McGinnis. Urban Outfitters, Bonobos, Warby Parker, Nordstrom, Restoration Hardware are just a few examples of retailers focusing on “experience/lifestyle retail” as you have not seen before.
As we always say, customers shop horizontally and the new experiences customers are having at these stores are raising the bar for everyone else.
In this presentation you are going to learn what you need to do to meet consumers’ new experience expectations by coming on an exciting journey with us where we are going to explore trends that you need to watch and embrace. Here is a taste of them (note: we update and change them monthly):
- A new definition of competition: industry game changers
- A new definition of shopping: mobile and online imperatives
- New retail channels: social retail outlets
- Caring for Generation Z: your plan for the future
- Caring for Generation Y: the most difficult customers
- A new definition of store: merchantenment, retailtenment
- Slow shopping: tapping into US consumers' preference for experiences
- In store technology that customers really care about
- Deliver me now: anyway possible
- IoT: to gain operational efficiencies and deeper customer relationships
- Low price no more: you need a point of difference and price is not it
Mobile is definitely a significant part of the way customers experience brands today. Yet, receiving offers via phone is not something customers always like. In fact, most of the time they think it is intrusive. That sometimes happens when retailers use beacons to target customers as they walk past their store and just send them random offers.
What if you could market your brand in a way that your customers feel valuable and it is a service to them? Can it be done? Of course, it can! Learn in this presentation what some of the the top retailers are doing to personalize offers and messages to their customers and make them crave those messages and help them reap the benefits with increased sales.
Big Data Analytics
It has been said that data is the new oil. That may be true insofar as it is and will become even more valuable than oil to our economy but this will only be the case for those companies who realize the value of data and how to collect it, store it and then use it to better understand and even predict the behavior of staff and more importantly customers.
First companies have to determine what data is important to their businesses, then they have to determine how they will capture that data and if it is cost effective to do so.
Once the data has been collected then how will it be stored and in what format, this will determine how easy it will be to then sort, filter and turn into usable information. Often the storage of data is done in what is called ‘data warehouses’ but that name is somewhat misleading insofar as there really may not be a single place where the data is stored and in no way does the data exist on shelves or pallets!
In this session you will learn how to:
- Build a business case for collecting and using data in your company
- Identify what basic data you should be collecting every day
- Decide on the best format to store that data for easy access and understanding
- Identify the best uses of data today to better understand your customer
- Learn what software is available for analysis
- Learn the difference between predictive analytics and data analysis
Selling-Marketing To Millennials
Much has been written and said about millennials. Learn the true facts about this much researched generation, they are your customers, your employees, your boss and everything else in between.
Learn the reasons why they are the way they are and most importantly how to capitalize on their strengths and deal with their differences and learn how to increase your sales and profits by aligning with their goals and aspirations.
Because there is a lot that they have to offer that can benefit you. Plus, they are here to stay and buy!
In this session you will learn:
- What is a Millennial? Definition; Differences with other key buying generation groups (Boomers and Xers)
- What characteristics are common to Millennials around the world?
- Global social media map
- How do Millennials decide what to buy and why? Path to purchase; Media that reach them
- How do you talk to Millennials?
- Why you need to connect with Millennials?
What makes a great leader? A deep understanding of psychology. But no, you don’t need a degree in the science of the mind and have studied all the behavioral theories but rather you need to understand a few fundamental truths about what motivates people's actions and perceptions.
Because you can teach people how to do things right – the correct behaviors – but unless they are motivated, they are not going to do them just because you asked. Learn to be an effective leader by understanding your people’s motivation, needs and competency levels.
Did you know that family businesses account for a staggering 50 percent of the gross domestic product of the U.S.? And it is not just in small storefronts or website businesses: 35 percent of Fortune 500 companies are private or public companies that are controlled by families (source: Forbes)
And yet if you own a family business, you know those statistics don’t come without pain. Independent Business Owners and family business owners in particular reach a point when their overwhelming question and biggest worry is: what should I do with this business I own?
Even when business is thriving, they often wonder how long can they continue to run it and put in 70-100 hours’ work a week. And if it is not doing so well, they wonder when they should sell and how much they can sell it for..
And sometimes they wonder: what are my options? Leave it to the kids, sell it to them or to friends? Put it on the market and sell to strangers? And most importantly — How much is it worth?
No easy questions or answers and certainly no small decisions to make and that is why it is important to have a clear roadmap to determine what the next steps should be after reviewing pros and cons of all options which is the subject of this workshop. In particular, you will learn:
- How to asses the health of your business and know when it is time to close and move on (is it a 'dead man walking’?)
- The steps to create a viable plan to sell your family business
- The pros and cons of selling your business to family and friends
- The step you need to take to get your business ready for sale
- The steps you need to take to assess the value of your business and how to determine what your asking price should be
- Will you sell it yourself or hire a broker? Learn the upside and downside to each approach
BOOKS WORTH READING
Retail Selling Ain’t Brain Surgery, It’s Twice As Hard is a hands-on book for Retail Sales Associates of any age or experience who want to gain a deeper insight into what they do.
The new Retail Sales Associate will benefit from many of the practical examples and exercises included in the book and the seasoned Retail Associate will benefit from new insights into Customer behavior. Mr. Dion introduces Professional Retail Sales Associates to new strategies on: Avoiding Vending Machine Selling; Keeping Your Distance; Customer Behavior; In-Your-Face Customers; Customers For Life; Less Than Righteous Returns; Maximizing The Last Moment With Your Customers; The Real Secret Service; Practicing To Improve Your Skills.
James Dion has a diverse skill set in that he has worked retail, manufacturing and operations. He is a genuine retail expert with a big interest in systems. This is invaluable in establishing credibility as he understands the complexities of business and can relate to the challenges of his audiences.
Ruth Crowley, Vice President, General Merchandise
Harley-Davidson Motor Company