The Complacency Trap: Don’t Get Caught Doing What Worked Yesterday (When Customers Are Obsessed with What They Want Tomorrow (2016)
The Complacency Trap: Don’t Get Caught Doing What Worked Yesterday (When Customers Are Obsessed with What They Want Tomorrow
Keynote at the Society of American Florists Association 2016 Annual Convention in Maui, HI.
Evolve or die isn’t just the stuff of biology books — it’s the rule of retail. Consumers want the next best thing even before the last best thing wears out. To ensure you’re playing and winning by these new rules, join internationally known retail consultant and retail trainer James Dion as he details how innovative businesses are changing the game and raising expectations for customers. You’ll leave unable to think the same way about what you’re selling, how you’re selling it — and the story you’re telling to sell it.
Rethink assumptions about social media, ads and technology — before they put your business at risk
Spot evolving opportunities and emerging markets
Leave the session with no fewer than 10 resolutions you can implement right away and that are guaranteed to make you profitable for years to come
Customer Engagement New Rules (2016)
What will customers want next? That is every leader and entrepreneur's question concerned with the future if their business. It used to be that you had to watch customers to answer this question and know what to do next. Today, the rules have changed. You must watch innovators in your and other industries to know what to expect because they are those who create new customer expectations. Learn the game-changing innovations that are changing your customer expectations and learn how to embrace them and capitalize on them.
How Technology Is Transforming Retail As We know It (2014)
Emerging customer-centric technologies are changing the nature of the retail and e-tail industry. It is both difficult and complex to evaluate current technology options and track future trends. To aid in this process, this presentation provides a historical perspective, details emerging technology trends, and advances retail and e-tail store formats and technologies that businesses should be considering now and in the future.
Retail Study Tour For Singaporean Retail Executives (2013)
Retail Study Tour in Chicago and New York City for Singaporean Retail Executives sponsored by the Spring Singapore and IE Singapore government agencies.
Consumers (And Retail) Are Changing, Are You? (2013)
A new era of consumption is upon us. Learn how to cater to the new consumer and re-invent your online (web and mobile) and offline retail experience to win their share of heart and wallet.
Interview with First Business on trends in retail. Online going offline; fast fashion winners and strugglers; Best Buy's comeback.
Internet Sales Tax
Interview with First Business on the implications for brick and mortar businesses of approval in some states of a sales tax for internet purchases.
Executing The Rights Of Retail (2012)
Right people and service, right product and quantities, right price, right place and right promotions.
Halloween 2012 Sales Scary Success
Spending for Halloween - American's second most favorite shopping time after Christmas - is up. An indication of improved consumer's confidence? Interview with First Business.
Back To School 2012
Spending predictions for the 2012 back to school season.
Do You Have A Digital Shoplifting Problem? (2012)
Showrooming: 15 ways to combat it in the store and with the vendors.
Consumers In 2012 And Beyond (2012)
How consumers are changing their service expectations and shopping behaviors and how businesses and brands are responding to those changes. Examples of brands and companies that are succeeding at capitalizing on those changes and strategies and tactics for you to succeed too. Presentation for Acuity Executive Team.
The Psychology of Price (2012)
Price is just a number, yet consumers and retailers are obsessed with it. Consumers want the best deal possible where that is what they need or not, as getting the best price is the equivalent of winning. Retailers respond by slashing prices rather than teaching the customer that the lowest price is not always the best deal because as John Ruskin, leading English art critic of the Victorian era, also a prominent social thinker, pointed out 'the thing that was bought (cheaper) was incapable of doing the things that it was meant to do."
Apple iPad and Changes at the Top
Steve Jobs' replacement at the top. How is the company going to look like a year from now? For now, they are getting ready to launch the new iPad and expectations are high.
What Every Retailer Can Learn From Apple (2012) (Stefania Pinton)
Workshop for AGM on the rights of retail and how Apple is able to deploy them to the letter and how retailers can too and create the same amazing shopping experience for their customers.
Book And Toy Sales For The Holidays
E-books taking over soft and hard cover regular books? Not so fast! Hot toys still amiss.
Black Friday sales have been great. Will the 7% sales increase continue throughout the holidays?
Move Over Black Friday, Black Thursday Is Here
Stores are opening earlier, much earlier than usual this Thanksgiving Season. Is this the right strategy?
Customer Loyalty Programs
Rewarding customers via loyalty programs delivered to them on their smartphones.
Walmart Goes Express
A new Walmart store concept for urban locations and underserved markets. Small is better.
Borders to shut down for good. What caused it? Could it have been avoided?
The Psychology Of Price (2011)
It may appear that price is all customers are focused on today and, the lower the better. Retailers are reacting by slashing prices without realizing that this can be a race to the bottom which only a few stores may be able to return from. Yet, if you look at the psychological reasons behind our obsession with low price,....
What Every Retailer Can Learn From Apple (2011) (at http://rtou.ch/CLC11)
Webinar For Retail TouchPoints 2011 Customer Lifecycle Conference. There’s a reason why Apple is the most admired company for the fourth year...
Applications To Shop
Shoppers using technology to buy everything from dresses to cell phones could hurt brick and mortar retailers or, rather, just enhance them.
How high gas prices are impacting Easter season spending.
Retailers Weather Winter
Are winter storms and frigid temperatures putting a freeze on retail sales?
Retail Imperatives For This Year And The Next (2011)
Show me the money! Or, in other words, get the consumer to show you that they are not really broke, just very cautious. As NRF Chief Economist Jack Kleinhenz put it: "Consumers have not been suffering from a lack of spending power, they’ve just been missing the confidence to use it.”
So, if the money is out there what does it take to motivate the consumer to spend it and spend it with you?
Join us on a journey to discover what buttons to push to get the customer truly excited and learn who is doing it, how and with what results. Some of the outcomes are staggering! 30+ million global groupon subscribers 'motivated' to shop with businesses that give them deals too good to pass, whether they need those products or services or not. So good of a proposition that google did not hesitate to offer groupon six billion dollars to buy it (an offer that groupon turned down!). Another example? How about another six billion which is the amount of money estimated to be spent via mobile phone in 2011? And these are just a few of the many examples of consumers’ motivators in 2011 and beyond.
Six Questions & Six Answers About 2011 & Beyond
Questions were posed by Retail Touch Points, producer of the 2011 Outlook Guide for Retail Companies. Here are some of the questions covered in this video: what are some of the must have strategies to best serve the customer in 2011? What is the impact of localization and how retailers are re-examining merchandising and assortment strategies to better serve the customer in 2011? What are some of the customer-facing technologies that retailers should increase their investments in through the coming year?
Selection Interviewing (2010) (Stefania Pinton)
Excerpt of a Selection Interview Webinar that uses the Structured Behavioral Interview approach. It includes all the phases of an interview from Preparing for the Interview, to Conducting the Interview, Assessing the Candidates, Making the Final Selection and Making the selected candidates an Offer of Employment. It includes sample Interview Questions and Job Descriptions.
Christmas 2010 Predictions
Will retailers make more money this Christmas? Will discounts be deeper? Will consumers shop more, less, the same as a year ago?
Halloween stores are popping up everywhere. It is customers' favorite holiday. Average spend per family is very reasonable and even in this kind of economy in many afford it.
James Dion: Back To School
Back to school is going to be a very lean one in 2010 for retailers.
Christmas In July
Retailers trying to drum up some business are considering running Christmas promotions while most of the nation is still registering record hot temperatures. Is that a smart move? How are consumers reacting?
Smart Phone Applications Galore
Smart phone applications are impacting retailers of all sizes. How to capitalize on the trend and not risk being left behind.
Retail Study Tour NYC - Part 2
Retail Study Tour with NARTA (Australia) Consumer Electronics and Appliances Buying Group - Part 2
Retail Study Tour NYC - Part 1
Retail Study Tour with NARTA (Australia) Consumer Electronics and Appliances Buying Group - Part 1
Retail Check Up - Interview With First Business
Are consumers still cautious? Are they coming back? Is there pent up demand? Dividends and sales for luxury retailers are up. Is this a sign that we are heading in the right direction?
Ten Trends That Will Make Or Break Your 2010 (2010)
Markets are slowly recovering and there are plenty of brands and companies that are not wasting time and are focusing on consumers' latest obsessions and turning them into business opportunities.
Instant information, instant buying, connectivity, reviews, social media, digital, interactivity are what consumers are most interested in and what they want shopping to be like. And these are the components of the shopping experience that every smart business leader has turned into a top priority for the years ahead. Because to win in 2010 and the future, retailers and marketers must be able to cater to the ever changing consumer who, in spite of the recession, is less and less about the lowest price product and a lot more about businesses and brands connecting, engaging and interacting with them in novel ways.
Learn during this powerful look at the consumer today and tomorrow how to put together an action plan for 2010 and the following years that will put you ahead.
The State Of The 'Retail Union' (2010)
A look at some of the most thought provoking ideas revealed at the 99th National Retail Federation Big Show which took place in New York City in January 2010. Also, a discussion on what these concepts and ideas can mean to your business and how you can capitalize on them.
Measuring Sustainability: The SRC Scorecard (2010)
The first results of the NRF Sustainable Retailing Consortium (SRC) Scorecard are just in and although we are still at the first stages of the new self-assessment tools implementation, it is already clear that retailers that are using it are finding the tool highly effective in assessing where they are at on green retailing and what they should focus more on.
There Just May Be A Silver Bullet (2010)
A presentation at the 99th Annual Convention of the National Retail Federation in New York city on January 12, 2010 on the science of traffic counting.
From Gloom to Boom: Getting Ready For Quantum Change (2010)
Presentation at the National Retail Federation 99th Annual Convention in New York City on January 11, 2010
Tactics To Help Your Retail Business Thrive (2009)
Presentation for Ivanhoe Cambridge Shopping Centers Managers in Chicago, Illinois
May You Live In Interesting Times (2009)
Presentation at Fleet Feet Annual Conference in Elkhart Lake, Wisconsin
Retail 101: Executing the Basics (2009)
A presentation for Appliance Connexion Buying Group (New Zealand) in Sydney, Australia
Retail Ain't What It Used To Be - a Preview of the Future (2009)
A presentation for Mary Brickell Village in Miami (FL)
Season's Greetings and a Preview Of The NRF Big Show
Dionco Season's Greetings and a Preview of the 2010 National Retail Federation Big Show. In addition, our picks on what you don't want to miss at the Show including James Dion's sessions. In particular, don't miss the Independents' Day Session on 'Going From Gloom to Boom: Getting Your Company Ready For Quantum Change', the Session on Traffic Counting Technology sponsored by SMS-Traffic Performance Management Systems titled 'There Just May Be A Silver Bullet' , and the Session on "Measuring Sustainability" part of the NRF Sustainable Retail Consortium. And finally, stop by the Students Price Card (SPC) booth to check out a very cool product from a company that is tapping into the potential of student shoppers with extraordinary results. We worked with them to put together a very interesting package to help you see the potential of this concept.
Measuring For Success: Retail Formulas (2009)
A presentation for Ivanhoe Cambridge of Canada
Sustainable Retailing - Green is the New Black (2009)
A presentation at the NRF Annual Convention in New York (NY)
Increasing Sales through Professional Selling (2009)
A presentation at AGM Annual Conference in Orlando (FL)
Challenges of the Future for Independents (2009)
A presentation at AGM Retail Conference in Orlando (FL)
12 Worst Mistakes in Retail Technology and How to Avoid Them (2009)
A presentation at NAMM Annual Conference in Orlando (FL)
High Performance Selling & Service (2009)
A presentation for Cherry Creek North Bus. Dev. in Denver (CO)
Preparing for the Future - The Customer Today and Tomorrow (2009)
A presentation for Cherry Creek North Bus. Dev., Denver (CO)
The Art of War for Independent Retailers (2009)
A presentation at NAMM Annual Conference in Orlando (FL)
Is The Recession Over?
Is the recession over? Are customers forever changed? Will they return? Will they remember? Much debate on this. What is the reality? What's just a perception?
Comparative shopping is not just about comparing your store to another store selling the same product. It is about horizontal shopping or, in other words, comparing your store to any other business that is doing better than you whether that is a hotel, an online seller, a restaurant, a dry-cleaner, everyone and anyone.
Price Versus Cost
What is the difference betwen price and cost? Why so many retailers forget to point out to the customers the fundamental principle that what you pay today may save you money over time.
Price Cutting Pressures
Interview with First Business on price lowering strategies, otherwise called 'race to the bottom'.
Tax Break 2009
Interview with First Business on the 2009 Sales Tax Holiday Government Program.
On Retailers' Bottom Price Strategy
Interview with First Business on retailers' price lowering strategies since last Christmas. How long can they continue doing it and when can consumers expect things to go back to 'normal'?
Retailers, The Recession & Warranties
Interview with First Business on warranties at retailers that are closing down; major brand retailers survival options in the recession; markdowns and deals for consumers.
Thriving In 2009 (2009)
A Presentation For AGM in Orlando, FL
On Retail & Retailers
Interview excerpts with First Business. Covering Wal-Mart and Costco, the largest sellers of diamond rings; retailers credit cards business; retailers that are struggling with a recession; teen retailers weathering the storm.
Interview with First Business on how consumers' spending patterns change in tough economic times, whether their job is safe or not.
Christmas 2008 Shopping
Interview with CNN on Christmas 2008: sales were down, but shoppers are still spending!
Creating A Sales Room Not A Showroom (2008)
Learn the magic of creating traffic stopping stores, stores that help create compelling and distinctive experiences for the customer.
Hard Times For Retailers And All Of Us
Interview excerpt with First Business on the current economic downturn.
On Macy's Buy Out of Marshall Fields
Interview excerpt with Fox News on Marshall Field's sale to Macy's.
Retail Innovation: Strategies & Tactics (2008)
Debrief on a series of presentations by Narta teams on retail in Hayman Island (Australia)
Listen to James Dion share tips and ideas on how to run a better retail business.Go To Archives