Winning In A Tough Economy
||Sep 14, 2009
A Presentation at Honeywell CPG Fall Event in Destin, FL.
Muhammad Ali once said “The fight is won or lost far away from witnesses - behind the lines, in the gym, and out there on the road, long before I dance under those lights.” That is what every champion does whether they are a boxing champion, an Academy Award winning movie director, an entrepreneur, a sales executive and everyone who understands the importance of planning and preparation.
In a tough economy this means first and foremost understanding how customers have changed and how they may respond better to companies, brands and products that have been able to incorporate in their communications and offerings propositions that better ‘mind’ their lifestyle, financial constraints and overall expectations.
Learn which companies did it and how they succeeded. Get inspired by them and help turn the tide in your company by adopting some of their strategies and tactics while developing new ones.
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