What's In Store: Retail Rights & 'Rongs'
||Appliance Connexion (New Zealand)
||Aug 29, 2014
Presentation at the 2014 Appliance Connexion Conference in Singapore, SG.
With so much choice out there, consumers don’t like to feel that they’ve wasted their time, money or effort on anything that is not brilliant or worthwhile. Learn how to deliver the 'brilliant and worthwhile' by creating the right store environment and displays, carrying the right product at the right price - NOT the lowest! - and in the right assortments, asking the customer the right questions and exceeding their many expectations, hiring the right team and training, motivating and developing them right, analyzing their performance and productivity measures and finally developing plans to improve their numbers.
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