What Every Retailer Can Learn From Apple
||Coverings, Tile, Stone & Flooring
||Apr 29, 2013
Presentation for the 2013 COVERINGS Conference and Trade Show in Atlanta, GA.
There’s a reason why Apple is the most admired company in the world. And there’s a reason that their sales are north of 6,000 per sq. ft. The reason is that every product is a head turner. However, a rock solid product line is not the only reason why Apple has so many apostles all over the world. Designed to simplify and enhance the presentation and marketing of personal computing products, Apple stores are a feast for the eye and intended to guide the intellectual and emotional experience of the Customer.
Nothing is left to chance, every detail matters. And there are the people that they attract as employees and the way they get them to join the “life’s work”. And, finally, there are the stories of the stellar customer service. Take a tour with us behind the scenes and find out what Apple does that you too can do. No, we don’t want you to copy Apple. All we want is for you to learn how to have a clear, consistent and simple vision to guide you in everything you do in your store.
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