What Every Retailer Can Learn From Apple
||Association of Golf Merchandisers
||Jan 25, 2012
Presentation at the 2012 AGM Retail Conference in Orlando, FL.
There’s a reason why Apple is the most admired company for the fourth year, according to a survey by Fortune of business people who were asked to vote for the company that they admired the most. And there’s a reason for their sales revenue at almost 6,000 dollars per sq. ft. (compare this to about 900 dollars for Best Buy). The reason is that every product is a head turner. However, a rock solid product line is not the only reason why Apple has so many apostles all over the word (and yes, the word apostle makes one think that Apple is like a religion, which to some it is!).
Designed to simplify and enhance the presentation and marketing of personal computing products, Apple stores are a feast for the eye and intended to guide the intellectual and emotional experience of the Customer through the store. Nothing is left to chance, every detail matters just like with their products (as a matter of fact their stores are intended to mirror their products).
Then, there is the human side or the people that they aim to attract to work for them and the way they get them to join. And, finally, there are the stories of the stellar customer service crowding the blogosphere. Take a tour with us behind the scenes and find out what Apple does that you too can do. No, we don’t want you to copy Apple (Microsoft tried and the results were…you will see). All we want is for you to learn how to have a clear, consistent and simple vision to guide you in everything you do in a store.
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