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Trends & Color Forecasting

Client Crossville Inc.
Date Jun 21, 2018
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Description

Presentation for Crossville Sales Team in Nashville, TN.

Trends: what are they? Where do they come from? Why do they matter? These are some of the questions we are going to answer in this presentation because understanding, and applying consumer trends and insights in general and color trends in particular is and will forever be a holy grail to business and marketing professionals. Trends come from consumers needs, wants and desires and any business today is, well, ‘in the business’ of unlocking those needs, wants and desires and thrive along the way. Learn how to spot a trend, trends life cycle - from idea, to ubiquity to eventually bust - and then learn how to capitalize on them at their peak moment.

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