The Psychology Of Price And Why It Matters
||May 12, 2016
Webinar for AudioSolutionz customers.
Retailers' race to the (price) bottom has reached its tipping point. Learn the numbers on price cuts and how they have created more losers than winners. This, despite the fact that we have known for years that price (the right price which is NOT the lowest price) is the single biggest lever to bottom line profitability.
Why is this happening? Join us on a fascinating journey as we explore the psychology of price from the retailer and consumer's point of you and then learn what to do about it. Because if pricing can't solve all competitive and customer related problems, what does? A lot! Learn the tactics you will need to deploy to maintain your competitive position with an eye - or two - on your long term profits.
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