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The Psychology Of Price And Why It MattersĀ 

Client Surfaces
Date Jan 29, 2014
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Presentation at the 2014 International Surface Event in Las Vegas, NV.

At the end of this course, participants will be able to: 1. Discuss the psychological implications of price strategies on consumers and why low price and deals appeal to them 2. Determine what price strategies to deploy to cater to a price conscious consumer that do not involve lowering prices 3. Identify the mistakes retailers make when they lower their prices in an attempt to respond to consumers' obsession with low price and why these will eventually put them out of business 4. Describe what not to say to a consumer about prices

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