The Psychology of Price
||Jan 23, 2012
Presentation at the 2012 SURFACES and StonExpo/Marmomacc Americas Conference in Las Vegas, NV.
It almost appears that we are in a race to the bottom. This session will teach the participants about the psychology of price and how to get more for their product. More specificcaly, they will learn how to:
•Determine how to set profitable prices
•Recognize how to overcome price objections
•Explain cost versus price
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