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The Psychology of Price

Client Surfaces
Date Jan 23, 2012
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Description

Presentation at the 2012 SURFACES and StonExpo/Marmomacc Americas Conference in Las Vegas, NV.

It almost appears that we are in a race to the bottom.  This session will teach the participants about the psychology of price and how to get more for their product. More specificcaly, they will learn how to: •Determine how to set profitable prices •Recognize how to overcome price objections •Explain cost versus price

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