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The On-Demand Economy: Mobile Customers Want it Now - Are You Ready?

Client Society of American Florists
Date Jun 7, 2015
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Description

Presentation at the 2015 Retail Growth Solutions Conference for the Society of American Florists in Hartford, CT.

Global smartphone use is expected to exceed 2 billion this year. By 2016, mobile purchases will account for 25 percent of all retail e-commerce sales. The message for retailers is clear: Engage customers through their mobile devices — or risk losing their business! At this session we will ask and answer for you 5 key mobile marketing questions; share 16 strategies; warn you about 5 mistakes you need to avoid; give you 9 examples of smart mobile marketing uses from leading companies; share 6 key mobile trends happening in the not to distant future; and finally listen to your questions and give you answers that will help you make your mobile marketing strategy a winner.

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