The New Rules Of Customer Engagement
||Appliance Connexion (New Zealand)
||Sep 4, 2013
Presentation for the 2013 Appliance Connexion Conference in Chicago, IL, Omaha, NB, and Las Vegas, NV.
A close-up look at global macro technology, demographic, economic and political changes as well as industry and consumer trends that are happening today and that will take place in the future that affect retailing as we know it.
What is the store of the future going to look like? A place to sell a good time instead of simply a place to get something. Learn from retailers big and small how to thrive in the brave new world of consumers who have more options to buy what they want than they ever did and who want and expect to have it all and most importantly to have a great time.
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