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Store Traffic Is Down: Time To Reboot

Client National Shoe Retailers Association
Date Nov 9, 2016
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Description

Presentation at the NSRA 2016 Annual Leadership Conference in San Antonio, TX.

Experiential retailing has reached new heights, blurring the lines between hospitality and retail, and physical and digital. New concepts, an amalgam of traditional services, convenience and new options, can help traditional retailers compete with the rise of online shopping. Experiential retailing is also about deploying analytics to help understand consumers’ shopping behaviors and responding to them in relevant ways, about understanding the impact that technology has in shaping those behaviors, how generations relate to those technologies, and about embracing social and mobile as an extension of your reach and business overall. Learn what you need to do to meet consumers’ new experience expectations and explore the opportunities that social, mobile, technology and customer data offer to compete in today’s market. And finally learn the key rules to run a sound business.

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