Social Media: You Don't Have A Choice Of Yes Or No, Just Good Or Bad
||Jun 3, 2010
Presentation for ASICS Gold Accounts Conference in Austin, TX.
Social media: why do it? There are many compelling reasons why you should do it, but, most important, there are fundamental steps that you need to take if you want to do it right. Of course, you want to know what customers are saying about your product, brand, reputation, and competition in blogs, boards, forums, social networks, microblogs, etc. And, of course, you want to respond back, maintain the dialogue, excite, involve and inform them wherever they are, i.e., in the social global sphere. But you also want to know how to do it effectively, efficiently and to achieve your goals and not just because everyone else is doing it. However, you want to know how to do it effectively, efficiently and to achieve your goals and not just because everyone else is doing it.
Learn how to tap into the opportunity to further extend your reach on social sites and make it part of your marketing strategy. From developing a social media mission, to choosing your target market and social media, to providing technical support - Best Buy Twelpforce style - to creating brand evangelists, to measuring the impact of your social efforts in terms of traffic and sales and lots more.
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