Shoppers, Technology and The Retail Marketplace - Trends and Opportunities
||Society of American Florists
||Jun 19, 2012
Presentation for the Society of American Florists Retail Growth Solutions Conference in Philadelphia, PA.
A fast-pased look at the trends that are driving the consumer and the influencing factors in purchasing decisions. In particular, we are going to look at:
1. Changes around us and how they are impacting consumers’ sentiment and their spending behaviors
2. Consumers’ wants and expectations and how they have changed and will continue to change
3. Brands and businesses that are listening and are capitalizing on consumers’ wants and desires and how you too can do it.
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