Preparing For The Future: The Customer Today And Tomorrow
||Jan 24, 2011
Presentation at Surfaces 2011 - the #1 floor covering event - in Las Vegas, NV.
Understand the unprecedented changes – economic, political, social, demographic, environmental, lifestyle… - happening around you and use this knowledge to devise a new vision, new products, new services, new experiences for the customer, new business models or concepts, and new messages to better connect with the customer (marketing, PR…).
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