Merchandising A Showroom
||May 7, 2009
Presentation for Crossville "Selling Dealers Successfully" event in Nashville, TN.
Store layout/presentation can make a + or – to a retail store / showroom by driving traffic, improving conversions and increasing sales gains. In fact, a good store or showroom layout / presentation allows you to sell more to existing customers, get them back more often, attract new customers, increase margins through adding value to your offer, keep the customer in the store longer and you may not know that the longer they stay, the more they may buy!
Learn how to create a sensory experience for the customer in your showroom or store, an experience where all their senses are engaged. Also, learn how to design an interactive environment which is engaging and entertaining, as well as a comfortable space with maybe a café, and yes bathrooms, couches, magazines, TVs, water, a play area and a lot more. If a dry cleaner offers free water and has TVs in its stores to make the wait more comfortable (www.drycleandirectstores.com), why couldn't you do it too?
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