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Making Your Showroom Into A Selling Room

Client Crossville Inc.
Date Sep 28, 2011
Access Public


Workshop for Crossville Dealer Associates.

“When the rate of change outside your company exceeds the rate of change inside your company, disaster is imminent.” What Lou Pritchett, Senior VP, Procter & Gamble says quite eloquently with this statement is that change is not an option in business, it is an imperative. The changes that are needed are only clear if we understand how customers have changed and will continue to change. The economy, demographics, the political arena are just a few of the many factors that have impacted consumers’ behaviors and more specifically their shopping behaviors and motivation to buy products. This presentation provides a comprehensive view of consumers’ changed expectations for service and store environment that will guide you in the process of adapting your tactics to not just to avoid disaster but to build a solid foundation for your and Crossville future.  


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