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Making Your Showroom Into A Salesroom

Client Garden State Tile
Date Jan 11, 2014
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Presentation for Garden State Tile Design Consultants in Bethlehem, PA.

Change is what's needed to thrive today because that's what customers are doing: changing their buying patterns and expectations at a very fast rate. How do you cater to the needs, desires and whims of your customers to ensure that they keep coming back and send their family and friends? Start by thinking of yourself and the people in the store as salespeople. What's the difference? Your goal is selling and not just showing some products and expecting the customer to 'understand' them and make their choices. Yes the tiles in the store have to show well, extremely well and that is why visuals are key to truly excite the customer. But then, you need to continue to excite them through sales presentations that are complete and catered to the customer's unique need. A combination of art and science, the science of selling.

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