Lost In New York
||National Retail Federation
||Jan 15, 2007
Presentation for the National Retail Federation (NRF) 2007 Annual Conference in New York City (NY).
How to demystify technology for Independent Retailers with just 2 simple and yet essential rules, rule # 1: technology must benefit your customer and rule # 2: if technology does not benefit your customer, don’t do it! It sounds simple, doesn’t it?
Yet, more and more mistakes are made every day by companies buying technology that does not deliver the results it was meant to deliver. Not because the technology is not good, but because using it properly and for the right reasons is sometimes not seen as a priority. Learn not only how to choose the right technology for your needs but to make it work for you and your customer.
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