It’s All About Price, Right? (Wrong!)
||Society of American Florists
||Jun 10, 2014
Presentation at the SAF 2014 Retail Growth Solution Conference in Chicago, IL.
How does price impact the customer’s decision to buy — or not buy?
Not as much as you may think. Retailers’ long-time obsession with markdown madness and discounting may be hurting more than helping not only their profits but also their brand. Retail strategist Jim Dion unveils the myths and realities of why customers buy, and details strategies retail florists can deploy to cater to a price conscious consumer — without lowering prices. Using some of the country’s most progressive retailers as models, Jim also shows how even the smallest changes to your sales, training and merchandising strategies can reap big rewards for your bottom line.
- The psychology of pricing: how it influences what consumers buy (and how they feel about themselves)
- How to increase sales by 15 percent without slashing prices
- Visual merchandising tricks used by national retailers n How price bundling, limited edition offers and
contests can drive sales
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