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How To Effectively Deal With The Mobile Enabled Shopper

Client Surfaces
Date Jan 29, 2014
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Description

Presentation at the 2014 International Surface Event in Las Vegas, NV.

At the end of this course, participants will be able to: 1. Deploy specific tactics to minimize or eliminate price comparison shopping in their store 2. Identify which products are more likely to be affected by price transparency 3. Prevent customers from exploiting their associates’ product knowledge and then buying somewhere else 4. Discuss the Supreme Court decision that can protect them from “free riders”

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