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How To Compete With The Big Box Retailers

Client Surfaces
Date Jan 30, 2013
Access Public

Description

Presentation for the 2013 SURFACES STONEXPO MARMOMACC AMERICAS Show in Las Vegas, NV.

In this session, you will learn what you need to know about big box retailers, how they are structured, how they make money, their strategies for attracting customers and how they attract and keep staff.    It is important to “know the enemy” and in this session you will learn how these stores operate and how you can successfully compete against them.   Explore how these retailers go to market and what messaging they are using with their consumers Discover how to respond to customer objections like “I can get it at _________ for ten dollars cheaper” Recognize how to teach your customers why it is smarter to buy from you Identify your greatest strength and how to leverage that strength to increase your business

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