Customer Engagement New Rules
||Jul 24, 2014
Presentation at the 2014 Tech Data CPE Retail Partner Summit in NYC, NY.
There are some undeniable facts about the need for change and innovation that are the first big eye-opener of this presentation followed by a review of some alarming industry trends that again cannot be denied or ignored.
But then there is the proverbial light at the end of the tunnel which is the bulk of this presentation where we highlight seven new rules of customer engagement including how to give customers a compelling reason to shop with you, or how to give constant connectedness to an ‘in the now’ and ‘in the know’ growing population, or how to provide a digitally enhanced in-store experience for deep customer engagement and five more rules.
We close with a look at the store of the future – from a place to just pick up necessities to something really special, theatrical, immersive and more of a life experience and everything in between.
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