Creating A Store
||Ceramic Tile Distributors Association
||Nov 5, 2010
Presentation at the Total Solutions Plus Conference in Naples, FL.
It really should be a Sales Room and not a Show Room, and even more closely resemble if not become a true retail store! Words mean things and calling your showroom a store can change internal and external ideas about what it really is.
The tile Store of the Future will be nothing like what we see today in most places, our customers are far more sophisticated and are demanding the same experience in shopping for their floors and walls as they have in shopping for furniture, electronics and yes, even clothing. This session will show you some simple ways to begin the transition from showroom to retail sales room, giving you specific design and visual dos and don'ts as well as examples that you can use for a store that will increase sales and customer satisfaction while at the same time making your staff more productive and engaged.
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