Consumers In 2012: What Will It Take To Get Them Back
||Major League Soccer (MLS)
||Nov 20, 2011
Presentation at The Soccer Event 2011 in Los Angeles, CA.
Learn what motivates consumers to buy today and in the future and how to deploy strategies and tactics in your store that best match those motivations and expectations. Because if it is true that many consumers have less money in their pockets these days, that does not mean that they have fewer needs, desires or lower expectations when they shop. Quite the opposite! Consumer expectations have been steadily growing over the last 40-50 years influenced but not stopped by slumps along the way.
And the fact that there are so many ways that they can acquire what they want, makes it even more compelling for any retailer to cross all the Ts and dot all the Is of their in-store experience, whether it is service, or technology, or product selection, or price, or product presentation or store look and feel.
All with the ultimate goal to make it easy, fast, convenient, fun and extraordinary for the customer.
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