Can You Think Of 20 Ways You Can Thrive In The Brave New World Of Retail? We Can!
||Jun 22, 2015
Presentation at The Lighting One 2015 National Meeting/Convention in Dallas, TX.
So many things have changed over the last decades and yet those changes pale compared to the shifts that are occurring today and that will occur in the future.
Customers, empowered with digital communication devices that allow them to get anything they want anywhere, anytime, and the way they want it, are in the driver’s seat and are pressuring businesses to deliver compelling and innovative experiences or risk losing share of mind, heart and share of wallet. Competition is everybody out there who is delivering on the customer’s ever increasing expectations, in fact they are busy educating the customer to expect more and more every day - buy online, pick up at the store, or at another store, in 2 days, or in an hour or even 30 minutes and much more.
So, how do you thrive in this brave new world of consumer's sky high expectations, let alone survive? For one, embrace change and the innovate imperative. Then, there are at least twenty more ways you can win and that is what you are going to learn in this session.
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