I am the founder and president of Chicago-based Dionco Inc. and an internationally known Retail Speaker and Retail Consultant.
I am also the Author of the best-sellers Retail Selling Ain’t Brain Surgery, It’s Twice As Hard, Start and Run a Retail Business and The Complete Idiot’s Guide to Starting and Running a Retail Store.
I consult, train and speak on consumer trends, retail technology, data analytics, selling and service, retail merchandising and operations, marketing and leadership.
I have a BS, MS degree in Psychology from Chicago State University and a Ph.D. (abd) in Industrial Psychology from the Illinois Institute of Technology combined with over 45 years of progressive retail experience working at Sears, Levi Strauss and Gilmore Department Stores. I am one of the most sought after Retail Consultants and Retail Speakers in the US and internationally.
As a Retail Consultant, I have helped hundreds of retailers large and small successfully reposition their retail business, including The Ritz-Carlton Hotel Company, Harley-Davidson Motor Company, Hummer, Bata, The Hat Shack, and Living Well to name a few.
As a Retail Speaker, I have delivered hundreds of keynote speeches, seminars and workshops for some of the largest companies in the US and internationally. Companies like Microsoft, Maytag, Vestel (Turkey), IBM, Samsung, Intel, Honey-Baked Ham, Williams-Sonoma, The National Hockey League, ASICS, JDA, Swarovski, Macy’s and others have all benefited from my insights on retail selling, merchandising, technology, and consumer trends. I am also a frequent Retail Speaker for leading associations, including the National Retail Federation, the Association of Golf Merchandisers, Narta (Australia), the National Shoe Retailers Association, the National Sporting Goods Association and many others. I was a faculty member in the MBA program at Harley-Davidson University and worked with Harley-Davidson dealers around the world for over 15 years.
I am a writer for hundreds of national and international trade magazines and a regular contributor at www.allexperts.com where I am consistently ranked at the top for my insights and practical advice.